CeBIT Landscape:
How Big Is Big?
(originally
published in Byte.com April 5, 2001)
European show etiquette is quite
different from American, I'd even venture to say more civilized.
It's almost flattering to be invited in for a
sit and a drink and a talk about a company's upcoming products. Even tiny
American booths got into the action, with products more familiar to certain
passersby. I knew it was time to go home when I nearly cried at the sight of
Costco chips and salsa.
As genteel as the show may appear,
CeBIT is 100
percent cutthroat. Archrivals eye each other across a thin, cigarette-butt
strewn stretch of unpadded gray-speckled carpet, and attract the wandering
jaded eyes of prospective customers with pulchritude, amplification, light,
and sound. Since CeBIT combines the best of what would be about eight
different tradeshows in North America, this is for all the marbles. (In the
Hollywood dramatization, there'd be sandbags in the aisles and open gunfire
when customers weren't looking.)
The show is so large, occasionally grand, that
passageways through the middle of booths are unremarkable, and necessary for
traffic flow. Some even have second-floor overpasses between their halves, a
Habitrail for potential bigwig clients.
How Grand? Try the Fujitsu Siemens Computers (FSC)
booth, where I was feted to a lovely salmon lunch while gently educated about
its upcoming laptops and servers. The FSC spread was as genteel as anyone
could want, but there's a general frenetic atmosphere. In The Wall Street
Journal (reprints were sitting on the conference table), FSC announced its
continuing efforts to be Europe's largest computer manufacturer. (Compaq,
though, was not to be easily dislodged.)
And "booth" is too bloodless a term. There are
five elevators in the center of the FSC stand in Hall One, they're part of the
building's structure, but have been worked into the booth itself. These lifts
lead from the main show floor to (1) the second floor of FSC's permanent
booth; (2) downstairs to the storage areas; (3) up to the fourth-floor FSC
reception area.
The fourth floor itself is a bustling little
village; it contains the general hospitality area, the press area (with salmon
and wienerschnitzel lunches), FSC's conference rooms, and the like. It's all
permanent, and used maybe two weeks out of the year. Despite its brevity,
CeBIT is for all the marbles.
Not that everything is grand. Some things are
merely large. That fourth-floor landing also leads to what's been termed the
ninth circle of hell, the roof of Building One. It has dozens of
ocean-shipping-container-sized buildings atop it, past which a cold wind blew
and a freezing rain fell. These smaller buildings contain PR firms, small
meeting rooms, more storage, and sundry. There's also a doublewide for the FSC
cafeteria--with hundreds of staff on the stand, even infrastructure has
infrastructure.
And, CeBIT is big: Building One is the biggest
structure, but there are 31 permanent buildings on the Messe grounds,
supplemented by dozens of one- and two-story tents (up to 4,000 square feet
each) for CeBIT. Roughly, products are segregated by function, with some
haphazard rubrics like "Information Technology" inhabiting the gorgeously
vaulted Building 11, plus 12, 13, and three or four others. Want to see
raucous retail paeans by German cell-service providers? Outbuildings 28
through 31 are your elbow-jostling destination. Not interested in the vibrant
world of banking? Skip Building 18, though expect to walk through it at least
once to get somewhere you do want to visit.
There is even a separate building just for
research and technology transfer, Building 16. Mind, the strange calculus of
the Messe makes this building seem small by comparison, though it's quite
large enough on its own to be a respectable conference anywhere else on the
planet.
This organization method breaks down with the
necessity to put every interested party in some booth. Building 10 is
nominally "Network Computing," but with the collapse of interest in that
subject, it was a catch-all for latecomers of all sorts.
This organization scheme also breaks down with
the overly hyped, long overdue forces of convergence.
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Lucent booth / RWE power line modem. / The University of Rostock sponsors
a student robot completion using components from Lego Mindstorm and
others. |
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Swatch wants us all to get with "the beat", decimal time standard.
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| How
many computers can you cram into the tiny Smart Car?
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Research Heaven: Hall 16 -
(originally published March
28, 2001, Byte.com)
One of the organizational units is research and technology
transfer, Building 16, showing work from various universities and research
organizations throughout Germany and the rest of Europe. Since it is right
across from the Press Center, I made it my first stop. Pure research isn't the
sort of thing you'll see at Comdex, another reason I willingly endure the
hassle of getting over here. Hall 16 wasn't well trafficked, even by
journalists sniffing for good stories, all the more for me.
In the GMD-Forschungszentrum booth, the
W3C was promoting its
standards and would-be standards. It was offering tutorials on SMIL, WAI, P3P
(an online privacy standard), and SVG (Scalable Vector Graphics). It was
encouraging to see this group promoting what it does, ere it slips into
irrelevance.
The research on display was a mixed lot, some
impenetrable to the English-only speaker, much of it from a German research
consortia that had dragged its star players out for a good hawk. Most of the
exhibitors were principal investigators (PIs) and their graduate students, all
as apparently uncomfortable in business suits as U.S. computer-science
professors would be. But like any other researcher, once they figured out I
was truly listening to what they were saying, they warmed and started into the
arcana of their subject -- some things are more universal than others.
The Deutsches Forschungszentrum fur Kunstliche
Intelligenz GmbH (DFKI, the German center for research on artificial
intelligence) was showing several cool projects. Cool as best as an
English-only journalist could tell from the German literature and English
explanations. By far the most
interesting was FairPay, an attempt to algorithmically prove correctness
in e-commerce systems, in particular crypto and message authentication.
Program-correctness proofing fell out of favor in nearly all academic circles
because it is exponentially more difficult to prove large programs. The
FairPay approach is top-down, which I took to mean that it proved
function-level correctness, rather than by individual lines of code. This also
greatly reduces the amount of effort needed to proof programs. FairPay also
appears to be usable to prove correctness in existing systems, not
merely ones under development, which previous attempts at program correctness
did not.
If this is as significant as it appeared, then
program proofing might make a major comeback. Most e-commerce systems are
rickety and ill-planned, and could certainly use more rigorous development
methods. I encouraged the FairPay PI, Oliver Keller, to publish in ACM and
other like-minded publications.
Another interesting DFKI project on display was
CASA, a
demonstration system for integrating online professional auctions with support
for logistics and other pricing criteria. The particular demonstration was
forestry auctions, unsurprisingly in conjunction with the German Ministry for
Forestry, coupled with auction tools for bidders.
Cartographic Programs On
Display - The first project that caught my
eye was CDSAT: Change
Detection by Analysis of Satellite Images, cartographic/photo
interpretation software that algorithmically detects changes between pictures
in multiple spectra. Mortimer Canty, the PI, was Canadian, so language wasn't
a barrier. His software uses wavelet technology (which has also fallen out of
favor) to normalize images and emphasize differences.
Contributing editor Eric Pobirs saw a demonstration of (deep
breath) An Open
Global Infrastructure for Spatially Aware Applications out of the
University of Stuttgart, a Geographical Information System (GIS) that combines
virtual objects with representations of real ones, so as you "fly" through a
city, you see real 3-D images of terrain and buildings, coupled with
computer-based knowledge of how they relate.
From the list of partners (Institute for Photogrammetry,
Institute of Communication Networks, and Computer Engineering, Institute of
Parallel and Distributed High-Performance Systems), the project is very
multidisciplinary. From the brochure, it's the very model of the sort of
flying-through-a-city stuff you see in every spy movie.
The Rest of the Research Bunch
- Much of the "research" in Hall 16 was actually commercial companies showing
off ready, nearly ready, or pipe-dream technologies. For instance, RWE,
Germany's largest power producer, was promoting its Internet-over-power-line
service. RWE serves the rich Rhine Valley, with over 3 million rate payers.
Just as U.S. phone companies have had to create arm's-length subsidiaries to
sell Internet service, RWE (as a regulated utility) did too -- as "RWE
Powerline." It was partnering with Ascom, which has grabbed a major share of
the power-line networking-equipment market, and an ISP to haul bits to the
individual neighborhoods.
Most of the world outside North America pays per-minute
charges for every call, which has proved a major impediment to the spread of
the Net. If the significant technical impediments to powerline networking are
in fact fixed, RWE may find itself in a position to pick up a significant
chunk of users, and then later offer value-added services like video-on-demand
(a fact not lost in its marketing literature).
RWE's distribution scheme is like this: The Internet
attachment points will be at individual neighborhood points (from context, I'm
assuming on stepdown transformers), 2 megabits shared between about 150 homes.
It expects a not-impossible 10 percent uptake. Fifteen users sharing 2
megabits is quite reasonable, again assuming it can deliver technically.
It was hardly the only organization trying to carve up the
potential Internet subscriber pool in untraditional ways. Lucent and Alcatel
eyed each other across an aisle, promoting various DSL technologies. The
recent divestiture was reflected in the booth layout, with Avaya (the former
subsidiary of Lucent) occupying a large corner of Lucent's layout. Alcatel was
also promoting a licensed, line-of-sight wireless service. I couldn't quite
get why it was superior or even competitive to AT&T's unlicensed
non-line-of-sight service, but it was crowing about design wins in China and
Europe.
Where Next? - I could have
spent an entire day learning about cool future research projects, but the
siren song of ready and near-ready products tempted me away from academia. In
future reports, I'll talk about more mundane things like PCs, wireless
devices, and handhelds, but it was great to learn about future projects a
little off our usual focus.