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MailDog
Review by Ernest Lilley
Truefire Service  ISBN/ITEM#: 1001MAILDOG
Date: 12 January 2010

Links: MailDog Home /

MailDog is an email campaign generator and manager that simplifies the whole process of generating well designed emails and newsletters, distributing them, managing your mailing lists, and most importantly, helping you analyze the results of your mailings. It also includes RSS publishing, video hosting, and a very helpful staff.

The two words that describe MailDog best are easy and complete. Simple forms walk you through everything from setting up your mailing lists via simple exports from an Excel spreadsheet (text tab delimited) to using their library of colorful templates and WSYWIG editor to create snappy emails, whether for campaigns or newsletters.

Get the flash player here: http://www.adobe.com/flashplayer
MailDog realizes that sending your message out is only half the job, and wouldn't be complete if it didn't include tracking to tell you how your message was received, so it has an excellent set of reporting tools that keep track not only of what was delivered and opened, but what links were clicked on (and even who clicked on them) in the emails.

In addition to creating emails and newsletters, you can simultaneously create RSS feeds, which is a real plus. You can select which social media links and icons appear on your emails to let your users promote your site for you too.

There are three levels of MailDog Service available, Prime, Pro, and ProPlus, offering different levels of options from basic email to video hosting. Since MailDog is a month to month commitment, you can try any of them for no more than a monthly fee, and adjust your plan to suit your needs.

The basics of the plans are:

  • Prime: $29/mo - 1000 emails, email layout and distribution
  • Pro: $59/mo - 1500 emails, Prime features plus forms and surveys
  • ProPlus: $99/mo - 2500 emails, Pro features plus video hosting
Full details: Maildog Account Options PDF

There are lots of solutions for simply sending out your email campaigns, but MailDog shows you how to actually manage them, and is simple enough to use that you'll actully get your money's worth out of it.

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