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Apple TV 4K Brings Home The Magic Of Cinema With 4K And HDR by Apple Press Release
Apple News  ISBN/ITEM#: CM170912APPLETV
Date: 12 September 2017

Links: Apple Press Release / Apple Store -- Apple TV 4K /

Today Apple announced the Next Gen Apple TV 4K with support for both 4K and High Dynamic Range (HDR), the same groundbreaking A10X Fusion chip that powers iPad Pro, and 4K content on services like Netflix and Amazon Prime Video, and backwards compatibility for your older HDTV, through to the leading edge latest 4K Dolby Vision OLED.

From release/information:

Apple TV 4K delivers a stunning cinematic experience at home, along with an incredible selection of 4K HDR content on iTunes, Netflix, and more.

Cupertino, California -- Apple today introduced the new Apple TV 4K designed to deliver a stunning cinematic experience at home.  With support for both 4K and High Dynamic Range (HDR), Apple TV 4K features unbelievably sharp, crisp images, richer, more true-to-life colors, and far greater detail in both dark and bright scenes.  With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes.  iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available.  Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video, coming soon.

"Bring the magic of the cinema straight to your living room with the new Apple TV 4K", said Eddy Cue, Apple's senior vice president of Internet Software and Services.  "Customers will love watching stunning 4K HDR movies from an impressive catalog on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library and enjoying 4K content on services like Netflix and Amazon Prime Video, coming soon."

Built on the groundbreaking A10X Fusion chip -- the same chip that powers iPad Pro -- the new Apple TV 4K delivers a vivid 4K HDR experience.
  • Support for both Dolby Vision and HDR10 ensures users can enjoy incredible-looking TV shows and movies on any HDR TV.
  • Built-in high-performance 4K video scaler makes HD content look better than ever on a 4K TV.
  • Always outputting to the highest resolution possible allows viewers to get the most out of their TV, whether it's an older HDTV or the latest 4K Dolby Vision OLED.
  • Automatic detection of a 4K TV's capabilities optimizes setup for the best quality picture.
Pricing and Availability
Apple TV 4K starts at $179 (US) for 32GB or $199 (US) for 64GB, joining Apple TV (4th generation) 32GB at $149 (US), available from apple.com and Apple Stores, as well as through select Apple Authorized Resellers and carriers (prices may vary). Customers will be able to order both Apple TV 4K models beginning Friday, September 15, with availability beginning Friday, September 22. For more information, visit apple.com/tv.

(Source: Apple)

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